The content of this book is well organized/logical. Conveys clear strategies and practical tips for developing sales conversations and skills to engage prospective or improve existing customer interactions in a refreshingly honest, sensible and authentic approach. As I read the book, I also found myself jotting down notes about how to “sell” (or gain buy-in) for solutions I propose/recommend within my own organization. The focus on strategic conversations that drive outcomes and results for both the sales professional and the customers being served provides valuable insight and/or serves as a refreshed way of approaching sales conversations/building customer relationships. I especially enjoyed the sharing of experiences, addressing challenges faced, and bottom-line summaries for easy future reference. Highly recommend.