The book takes you on a journey with recognizable nuances of various sales processes. This to me was comforting, especially in my line of work as a sales enablement strategist. You begin to see alignment of these multiple practices as Ken pulls the best methods together from his years of experience. There can never be a one size fits all. The reading flows easily as if Ken is telling stories about his experience’s throughput his tenure; good and bad. I found his “A Word of Advice” section the most valuable take away in each chapter. A refreshing read for anyone in Sales.