99% of the time I pick up a “great business read”, there are almost always a handful of advanced concepts that require me to stop and decipher exactly what I’m reading. But when I started to read “Conversational Selling”, everything just “clicked”.
In a retrospective state after a client call, it is easy to refer back to the book to improve my plan before my next call. Now I consistently repeat the “Guide – Explore – Agree” framework during every call, ensuring consistency and productivity with every meeting. None of these concepts are too cumbersome or “over my head” – the best part about “Conversational Selling” is that anyone can pick up the book and see an impact in their work day.