Who We Are
We are the architects of a new design for sales results.
Through the collaborative work of our team of experts and the latest research, we have created a framework and structure that will enable you to think differently, sell confidently, and realize your business visions like never before.
The result? Sustainable results for you and your business.
What We Do
With over 30 years of sales experience and over 100 million dollars sold, our team has proven sales success. In addition, our team has been providing measurable sales effectiveness solutions for over 25 years. Now that’s a powerful combination. We stand ready to architect a unique sales solution for your team leveraging our proprietary content and our service capabilities.
Persona Based Blueprints
Sales Strategy Consulting
Sales Excellence Content ©
Facilitation
Measurement Strategies
Sales Excellence Keynotes
Pipeline Frame(works)
Pipeline Frameworks helps salespeople think and work strategically on their business. The ability to consistently grow, evaluate, and manage a scalable pipeline of business is a critical component of consistent high sales performance. Discover a framework that works, leading to measurable results. Build skills and capabilities for managing the framework, and leverage tools that support and sustain your pipeline.
Strategic Account Frame(works)
Strategic Account Frameworks ensures your sales team has a proven cadence in place for managing existing accounts, expand on those accounts, and develop new business. Learn sustainable frameworks for protecting your existing sales opportunities from competitors—and from customers losing sight of your value, expand your base, and develop new business.
Territory Frame(works)
Territory Frameworks provides a practical and systematic framework for managing your territory accounts effectively. Develop sales habits that lead to sales results by leveraging simple yet powerful systems for prioritization, research, prospecting, call points, and connecting the dots with high-impact cold-call conversations.
Conversation Frame(works)
Conversation Frameworks enables your sellers to be agile throughout the sales process by having the right conversations with the right people to drive the right outcomes at the right time. Learn a powerful framework to prepare for a results-oriented sales conversation, leverage appropriate tools to execute the conversation, transition the customer to the next step, and reliably take action on each conversation. Sales conversations are unique at each stage of the selling process, so we prepare sellers to shift their mindset and adapt their conversational skills accordingly.
Leadership
At The Valla Group, we collaborate with you to architect new designs for sales excellence.
Ken Valla
President
Ken is president of The Valla Group, a Sales Excellence firm. With over 20 years of experience in sales, sales management, and sales strategy consulting, Ken specializes in B2B selling to help his clients address their unique client business needs.
Nick Valla
Vice President Of Strategic Sales
Nick leads the sales and service organization at The Valla Group. He has spent time selling for both Fortune 1000 organizations, as well as hyper growth technology startups. Nick brings experience and expertise on how to partner with organizations, and execute strategic initiatives tied to business and growth goals.
Vision
Our Creed
Community
Our Creed
Vision
Community
Artistry
Genuineness
Foundations
to create sustainable solutions
Utility
Revitalization
Testimonials
Media
The Valla Group has been featured by several leading sales industry groups. Go deeper and learn what is so unique about our approach, why we receive consistent praise from our clients, and about the research behind it.